![]() ![]() Stop being an author: As soon as your book is published, your days of authoring it are over.With those natural advantages in mind- Here are 10 11 lessons for selling your book It lent itself to videos of vintage commercials, pop quizzes and a trove of photos old and new. From the 1907 originals of grape, strawberry and fruit punch, the company has grown to include black cherry, pineapple, orange, cotton candy, candy apple and my BFF (Best Faygo Flavor): rock & rye.įaygo’s colorful, carbonated nature meant that the program had to be fun and interactive. ![]() As soon as I resumed public appearances, my Amazon sales went back up.įaygo bottles a rainbow of more than 50 flavors. When I stopped appearances for two months, my Amazon sales tanked. The public appearances have been directly related to Amazon sales. Click the cover to visit the book’s Amazon page. The talk has evolved far from the first ones I gave, based on how audiences received it. I said I would give talks, but exceeded even my own expectations. My publisher for this book, Wayne State University Press, is like many in that it weighs the willingness of authors to hustle books when it decides which ones to publish. I gave more than 100 talks in the first year the book was out, even with two months off while I did other projects. They are also the reasons why all the bookings were in Michigan, which helped me to physically reach to so many places. Those qualities made it possible to get these first 100 bookings. It has limited reach outside Michigan, where it is treasured and celebrated and has a nostalgic appeal among Baby Boomers. The book I am currently promoting is The Faygo Book, the story of a beloved soda pop company that has been bottling in Detroit since 1907. Let me share 10 lessons I learned by giving 100 book talks in 10 months. ![]()
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